Bubblegum Canada Named Agency of Record for SFA Saniflo

TORONTO, ON, JANUARY 27, 2025 – Bubblegum Canada, a leading public relations agency, has been appointed as the Agency of Record for SFA Saniflo Canada.

Specializing in out-of-the-wrapper, 360-degree integrated programs and campaigns that “pop,” Bubblegum Canada has been contracted to increase SFA Saniflo Canada’s brand awareness as a global leader in plumbing services and technology. The Canadian company was established by the Paris-based SFA GROUP, which originated macerating plumbing more than 65 years ago in France and has continued to lead this innovative technology’s commercialization worldwide. Today, SFA Saniflo’s innovative technology, including their revolutionary above-floor pump technology, has made the company a competitive partner in residential, commercial and industrial spaces.

"We are honoured to be chosen as the Agency of Record for SFA Saniflo Canada,” said Lisa Raffaele, Founding Partner and CEO of Bubblegum Canada. “The brand is synonymous with continuous innovation, reliability and easy-to-implement plumbing solutions. We look forward to leveraging our expertise and creativity to keep SFA Saniflo and its amazing lineup of plumbing solutions top-of-mind with media, trade and consumer audiences."

As the Agency of Record, Bubblegum Canada will work closely with SFA Saniflo to develop and execute strategic communication plans, media outreach, and brand positioning initiatives with a purposeful, knowledgeable and actionable solution-based approach. With their extensive experience in the home and renovation sector, having managed media relations campaigns for The National Home Show and Habitat for Humanity, Bubblegum Canada is well-equipped to support SFA Saniflo Canada's communication objectives and drive brand awareness for the brand nationally.

“Hiring a new PR firm is like welcoming a fresh perspective into your story. It’s about finding partners who truly understand your vision, share your passion, and are as invested in your success as you are,” said Phil Warren, Managing Director of SFA Saniflo Canada.

Recently celebrating its 35th anniversary in Canada and North America, SFA Saniflo Canada has been working to provide Canadians with greater sanitary comfort in their daily lives. They offer inventive, reliable and easy-to-implement plumbing solutions. Having grown from the original three SKUs to the present more than 35 SKUS, today’s SFA Saniflo product range can handle not only smaller plumbing-drainage applications but also much larger, heavy-duty commercial and industrial projects.

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About Bubblegum Canada:

Bubblegum Canada is a leading public relations agency based in Toronto, Canada, specializing in producing campaigns that pop, ideas that stick and brand messages that give audiences something to chew on. Founded in 2020, Bubblegum Canada offers a full suite of PR services, including media relations, brand positioning, crisis communications, social media management, event planning and strategic communication planning. For more information, visit www.bubblegumcanada.com.

About SFA Saniflo Canada

SFA Saniflo Canada – whose parent company, SFA GROUP, originated macerating plumbing technology – offers a complete line of above-floor macerating and grinder pump systems, drain-water and condensing pumps, sewage ejector pumps, and heavy-duty lifting stations for a wide range of residential, commercial, and industrial applications. SFA GROUP developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 29 subsidiaries and a network of distributors, doing business in more than 80 countries. It has sold more than eight million units worldwide since 1958. SFA SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers. www.sfasaniflo.ca

Media Contacts:

Lisa Raffaele

Bubblegum Canada

[email protected]

647.896.0743

Katherine Doak

Bubblegum Canada

[email protected]

647.825.3927